JB: Ecosia works like any other search engine – Google, Bing, Yahoo – you might have come across. ![]() Photo Credit : EcosiaĬan you explain how Ecosia works? What goals are you trying to achieve? In the Photo: The Founder of Ecosia Christian Kroll planting new trees. It is our ambition and it is also something we want to happen. We do hope that in the future we will reach our goal to plant one billion trees it is possible but we need 1% of the global search market on Ecosia for that. Now we are a team of thirty-five people and we have financed the planting of more than 30 million trees in 16 different biodiversity hotspots all over the world. For the first few years, Christian wasn’t really able to afford an office or to pay full-time team members, it was mainly him with few people helping out. This what Ecosia is today, but we are actually bigger than that. That was the turning point: he decided to use the profits generated from his soon to be launched search engine, to plant trees. He also understood it is possible to make positive impact by planting a large number of trees. He thought that with usual business models the money made from online ads would only be reinvested within the same company and would not benefit anyone externally.Īfter finishing his studies, Christian soon realized that one of the biggest threats to our planet is deforestation. ![]() He had in mind something more altruistic, supportive to a good cause, rather than just making profits. He came up with this idea in 2009: at that time, he was well aware that search engines like Google, Bing or Yahoo make tons of money with online advertising and he wondered if that money could be used for something else. Jacey Bingler: The founder of Ecosia is Christian Kroll, an expert of business and tech. Who are the founders of Ecosia and what is the story of this company?
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